Blogs

CMO of Pomelo, Jean Thomas, discusses the importance of deep linking and attribution in Pomelo’s marketing stack.

  Today’s consumers don’t choose a single platform or channel to engage with brands and then just stick to it — nor do they put up with irrelevant, poorly timed, or broken experiences from the companies they patronize. That means today’s marketing, growth, and engagement teams are tasked with the ever-evolving challenge of delivering seamless,… Read more »

90% of mobile time is spent in apps. The challenge for app developers and mobile marketers is how to engage users so their app is included in that time — and how to leverage their existing channels to drive app installs. hipages, Australia’s leading platform to hire tradies, discovered that customers who use the app… Read more »

  More than half of emails are opened on mobile devices. So, if you’re looking to optimize your brand’s email marketing campaigns, one of the best places to start is by improving the mobile experience for your customers. One simple, effective way to start doing that is taking advantage of deep linking. In a nutshell,… Read more »

Meet Custom Exports from Branch Your data has to be complete and accurate, and you need to be able to get it when, where, and how you want it. You may be familiar with Branch’s Daily Exports, which are great for pulling log level data for a particular app in batches on a daily basis.… Read more »

  No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These are just a few of the million small details silently humming behind the scenes, keeping the daily comings and goings of our interconnected lives… Read more »

Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recommending how best to deploy them, to identifying which data points should drive marketing spend, agencies guide clients in important decisions that drive marketing effectiveness and return on… Read more »

Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly to your business. In fact, 9 out of 10 customers are lost due to a poor mobile-friendly experience. Philips has been improving people’s lives through… Read more »

Among the many strange signals reaching Americans during a period of uncertainty, upheaval, and social distancing are messages of reassurance from our services providers. America is, after all, a services-based economy. Inboxes are now flooded with businesses reaching out to customers to explain how they will be handling this period of volatility. In some cases,… Read more »