Blogs

According to renowned marketer Robert Glazer, affiliate marketing has existed for over two decades now, and has transformed significantly over its lifetime — taking on many different titles like associate marketing, partner marketing, or performance partnerships. At a conceptual level, the idea of advertisers working with affiliates/partners/publishers in order to attract audiences in exchange for… Read more »

One of the things that we admire most about our customers is that they’re always looking to optimize your growth plan and get the most out of their Branch investment. We realize that not everyone learns and retains information best by just reading documentation. For the past year, our team has been working on a… Read more »

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. To learn about how to set up SKAdNetwork for your Branch app, please visit our SKAdNetwork setup guide. Branch believes that privacy-first, device-level data is the best option for the mobile… Read more »

This post covers what Branch does, how we think about data science, and how our data infrastructure enables our data scientists. What does Branch do? Since 2014, Branch has focused on building the future of mobile discovery with deep links. Deep linking allows companies to link to pages inside of their apps as if they were a… Read more »

Branch is excited to announce Radar as our newest integration partner! What is Radar? Radar’s industry-leading location platform helps product teams build amazing location-aware experiences. Combining location SDKs, powerful APIs, and a complete set of data integrations in a single platform, Radar is trusted by enterprises and high-growth startups like trivago, Cars.com, and Ibotta.… Read more »

Note: Branch has created a new 2026 guide to IDFA with up-to-date information for iOS marketers. During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that users must give explicit consent to both advertiser and… Read more »

ShopBack has a sophisticated referral program that rewards both the referrer and referred user extra cash each time a referral instance occurs.

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. Apple’s latest plans for iOS 14 will effectively render the IDFA useless for mobile app advertisers, and Apple’s proposed replacement goes by the name of SKAdNetwork. For better or for… Read more »

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my… Read more »