Blogs

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.

Read how to set up and measure an influencer marketing campaign to grow your app.

Learn how cure.fit strategically crafts user experiences that increase discoverability and engagement on mobile.

Email is one of the best channels you can use to continually engage with users and get them to come back to your app. Many mobile marketers and developers utilize email in an attempt to keep the user beyond the first install, especially when 25% of new apps are abandoned after first use. However, when… Read more »

Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well at night. Stop right there! User acquisition is an important part of building and growing your app, but to leave your users alone after acquiring… Read more »

Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like they have in Asia-Pacific. A big reason: In the past, scanning a QR code usually meant needing to download a separate and… Read more »

Driving app growth can often feel like pushing a boulder up a hill. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million apps combined, users aren’t too keen on downloading new apps. In fact, users spend 77% of their time on their top 3… Read more »

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Information in this blog post may no longer apply. Read about that update and Branch’s latest stance here. Chalk one up for the rumor mill – IDFA deprecation is officially on ice for the next few months. Apple confirmed… Read more »

In this post, I will highlight some of the history around mobile marketing, the challenges marketers face with their existing marketing tech stack, the key components of the modern marketing stack, examples of brands that are knocking it out of the park, and how you should look to architect yours. What is Mobile Marketing… Read more »