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Aggregate Attribution Methods for Paid Media on iOS 14
Blog
SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers
Learn about two new pieces of attribution-related functionality from Apple: view-through attribution in SKAdNetwork and PCM support for app-to-web campaigns. Discover what this means for mobile marketers.
Attribution on iOS 14: Welcoming Apple’s New World Order
Blog
Attribution on iOS 14: Welcoming Apple’s New World Order
Apple just landed a new world order for attribution on iOS. Learn the new changes and what they mean for the mobile industry.
tiktok logo and branch logo
Blog
Announcing Branch’s Inclusion in the TikTok Marketing Partner Program
Branch is officially part of the TikTok Marketing Partner Program! Learn how this partnership will allow you to take your TikTok campaigns to the next level.
BEST MOBILE VIRAL CAMPAIGN- Shivangi Gupta, Associate Manager, LimeRoad
Blog
Announcing the 2020 Mobile Growth Awards Winners
Find out the winners of the 2020 Mobile Growth Awards, and the winning campaigns that drove incredible results!
Googles iOS 14 Update What It Means for Mobile Marketers
Blog
Google’s iOS 14 Update: What It Means for Mobile Marketers
Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.
Four-Week Retention Rates for Cross-Platform and Single-Platform Users
Blog
How to Create Cross-Platform Campaigns for Your App
Create cross-platform campaigns to increase user engagement, retention, and LTV.
Five smartphones showing various apps and a lock screen with the time "9:41".
Blog
Announcing Support for Apple App Clips
Learn what App Clips are, why they’re useful, and how Branch’s App Clips support brings them to the next level.
Promotional graphic for an interview featuring Hasan Luongo & Ruben Harris about tech for black founders.
Blog
How Chipper Cash and Career Karma Used Tech for Black Founders to Continue Their Growth Story: An Interview with Hasan Luongo & Ruben Harris
Branch CSM Joey Andrean interviews Hasan Luongo and Ruben Harris to share their growth stories and challenges they’ve faced as black founders.
Ready for the Post-IDFA Era – Fyber, MOLOCO, and Branch Successfully Test SKAdNetwork for Programmatic User Acquisition
Blog
Ready for the Post-IDFA Era – Fyber, MOLOCO, and Branch Successfully Test SKAdNetwork for Programmatic User Acquisition
Learn how Branch, Fyber, and Moloco are testing SKAdNetwork for Programmatic User Acquisition.