Branch’s mission is to help our customers strengthen user experience and provide more succinct measurement across all channels and platforms. Partners have always played a huge role in the way we accomplish this for our customers, and we credit this to the deep relationships we have created and maintained with the top players in the industry.
One of our partners that has experienced recent rapid growth is TikTok, the leading destination for short-form mobile video. With a mission to inspire creativity and bring joy to their users, TikTok is a natural destination for many of our customers to spend their advertising budgets. The nature of both their audience segments as well as product design for TikTok’s platform align well with high engagement metrics and offer ROI positive opportunities for our customers.
Previously we have worked directly with TikTok to provide succinct marketing solutions designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. These efforts today are only strengthened by being named an official part of the TikTok Marketing Partner Program, which helps connect advertisers with trusted technology providers such as Branch, who can help them find scaled success on their platform. Branch is incredibly excited to formally announce our inclusion in the program and look forward to working with customers to continue to measure campaign success on TikTok’s platform. With this achievement, we aim to help marketers better create, optimize, target, and measure ad campaigns on TikTok, all while holistically improving user journeys across platforms and channels.
Being a TikTok Marketing Partner Program member is an elite certification that enables Branch to offer advanced ad attribution insights using campaign data, such as cost, directly from TikTok. Our enhanced integration allows customers to track their media spends on TikTok and then tie their spend to specific in-app events that are tracked within the Branch SDK. This allows customers to see which media placements and specific spend tactics or strategies lead to installs and further down the funnel events such as registrations, sign-ins, purchases, etc. Advertisers can use these ROI focussed insights and findings to further inform future media buys and targeting on the TikTok platform. Actionable data like this makes a huge difference in doubling down on tactics that work, while reducing spends in pockets that are underperforming.
We are excited to be a part of the program and to offer this level of support to our mutual customers. We will continue to work directly with the TikTok team on further enhancements to the integration in 2021 and beyond.