Blogs

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. When Apple launched the iPhone in 2007, as revolutionary as the device was, it lacked a major component that has since come to define the smartphone experience: third party apps.… Read more »

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobile tracking. The gist is that users will need to opt into tracking, meaning the IDFA… Read more »

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. Update: we have published a follow-up post: How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes The world of app install attribution… Read more »

We are excited to share that the data shows Branch is the most loved, most recommended, and highest satisfaction Mobile Attribution tool according to G2 Crowd. Since the day we started Branch, customer satisfaction and support have been core tenets of our culture and that is reflected in the reviews on G2. While we believe… Read more »

Thi-thom Pham, Head of Marketing at Ascend Group discusses their marketing strategy and how they use Branch to optimize their campaigns.

After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the more advanced and creative strategies that some brands are using to drive organic growth and traffic to their app during this time of physical distancing.… Read more »

As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are increasingly turning to technology to connect them with the outside world and are expecting services to adopt technology that will fit this new lifestyle. In… Read more »

Branch and Digital Turbine have teamed up to help you grow your mobile app audience faster and create a much better mobile brand experience. Our new integration enables you to equip your Journeys banners with SingleTap™ app install functionality on Android devices for an improved user experience that boosts conversions. Converting mobile web users… Read more »

After a few months of social distancing, the world is no longer the same. The adoption of everything virtual, from food delivery, shopping, work, dating, birthdays, workouts, and in my case, even physical therapy, has accelerated to a place where it would have taken years and decades to get to otherwise. As a business owner… Read more »