Blogs

“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May we trust the inexpressible benevolence of the creative impulse.” Robert Fripp We are indeed living in uncertain times. In the past few days, I have… Read more »

Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube   When you hear the word growth what do you think about? When I looked up what growth means, Merriam Webster’s definition is only 3 words: Progressive development, evolution. In this time of uncertainty, growth can mean building better relationships with… Read more »

App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores. In order to help app owners, ASO specialists, and mobile marketers effectively optimize their app page in the App Store or Google Play, we at… Read more »

42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ambassadors, and brand fans, and getting them to refer new users, brands have seen significant growth on mobile. In fact, influencer marketing is projected to become a $15… Read more »

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to shorter click-to-conversion paths? Are specific top of funnel marketing activities more influential than others? A customer’s path to conversion is rarely — if ever — straightforward. Filling in the gaps to understand how users are… Read more »

52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile users — which means bringing users from other channels like the mobile web, where fragmented experiences are abundant, seamlessly into your mobile app.

As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us that we’ve decided to expand upon them in a multi-part blog series. In this installment we explore Privacy Principle number three: We never rent or sell personal data. We… Read more »

According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think about how to leverage new channels — and effectively utilize existing channels — to increase app installs. Jora Jobs, an Australia-based search engine for jobs,… Read more »

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that potentially drove that user, and you have no choice but to trust their numbers. Then, you heard about this new technology called… Read more »