Blogs

You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn in the first 90 days after downloading an app, so the pressure is on you to give users a reason to stay. To help you… Read more »

You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, especially since a lot of it can happen via channels that are impossible to measure effectively. For example, there are many cases where a referral can happen… Read more »

More and more consumers are spending time on mobile devices instead of their desktops. In fact, 58% of all site visits occur on mobile, and that number is projected to keep growing. And with the number of smartphone users worldwide expected to grow to 3.8 billion by 2021, mobile marketers are presented with a unique… Read more »

Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will reach 4.3 billion — and that by the same year, 333 billion emails will be sent daily. So the audience is there, but do they want to hear from you? According to Statista, 49% of… Read more »

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email marketing remains an effective channel for reaching users, it’s also an underutilized channel for driving app acquisition and engagement. ZAFUL, an online shop for trendy… Read more »

Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped you tackle: mobile apps. Then came measuring website and mobile app holistically. Now, Branch is excited to help you unlock another frontier: native desktop apps.

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in the U.S. and Canada. Social media has transformed otherwise regular users into celebrities in their own right — with these… Read more »

Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy to see why fraudulent companies are drawn to this industry. As ad spend increases, so does ad fraud. Brands are forecasted to spend $77 billion… Read more »

Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per person around the globe — almost double the number from 2015. While this gives companies more opportunities to reach consumers, it also presents a problem: increased digital fragmentation leads… Read more »