Blogs

Marketers and their teams are facing more challenges than ever when it comes to remarketing and retargeting their mobile users to drive continued app revenue and engagement. Users are largely mobile, and marketing teams that focus on desktop-only remarketing and retargeting are leaving money on the table. What Is The Difference Between Mobile Remarketing and… Read more »

Here at Branch, we know trusted agencies are often involved in carrying out important business functions for our mutual customers. We also understand how important it is for our customers to be entirely comfortable with the levels of functionality and data access permitted to any outside member of their dashboard. Branch is pleased to introduce… Read more »

Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to determine which channel or campaign really deserves credit for that install can be deceptively complex. Let’s take a look at a real-life example from GrowthHackers… Read more »

Branch was founded on the idea of enabling collaboration between publishers and marketers. Our core foundation, deep linking technology, was built to ensure marketers and publishers – working together – could deliver a seamless experience for users along with more accurate measurement. With the launch of the Branch Certified Partner Program (CPP) we are bringing… Read more »

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to apps and convert – mobile marketers and product managers have to… Read more »

Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality app installs once you have an app isn’t easy. With the ever-increasing costs, an app install campaign that doesn’t drive action and ROI will hurt… Read more »

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know… Read more »

Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital component of your mobile growth success. Native apps drive 3x more sales than their mobile web counterparts and in-app transactions continue to grow 22% year-over-year.… Read more »

CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this requires the perfect balance of paid and organic efforts. Paid advertising has historically been relied on to drive a high volume of installs, but costs… Read more »