Blogs

A successful mobile growth strategy requires a holistic approach to both paid and organic app user acquisition. Organic acquisition lays the groundwork for longterm mobile growth, while paid acquisition offers a continuous and predictable stream of app users – both crucial components of app success and scalability. This post focuses on the paid piece of… Read more »

Our internal motto at Branch is Build together. Grow together. Win together. Keeping this motto top-of-mind helps us focus on execution, growth, and constantly adapting to move the mobile ecosystem forward for our customers, employees, partners, and end users. This is our culture scaling story. As we’ve grown and I’ve mentored and invested in other startups, I… Read more »

As 65% of mobile app downloads are sourced from a search on the iOS App Store, you likely already know the value of app store optimization (ASO) and have considered adding – or are already running – Apple Search Ads as part of your mobile growth marketing strategy. Before you launch your first (or next)… Read more »

“We chose Branch because they have the biggest data set to solve the cross-platform issue, which translates to greatly increased accuracy and reduced discrepancies. Comparing them to alternatives, we saw a 30% reduction in discrepancies from our own systems.” –Mobile Engineering Lead at top ten app company in 2016.   When we started Branch back… Read more »

Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touch attribution and deep linking to influence marketing ROI on iOS and Android. For starters: Yesterday’s definition of best no longer applies.   Point solutions are out. End-to-end is in.… Read more »

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and discuss the vital importance of optimizing deep linking strategies in a fragmented market.   URLs and URIs to Universal Links and App Links The… Read more »

There are 2.1M apps in the Google Play store and 2M apps in the iOS App Store as of Q3 2018, according to Statista. However, app adoption and monetization are heavily skewed toward the top few apps of each vertical – creating an app store power law that is nowhere near 80/20. Branch co-founder and… Read more »

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cover the same topic for iOS 12, which is equally important. Here’s why: While Android adopters still outrank Apple smartphone owners on a user basis, iOS 12… Read more »

It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and completed their first purchase. But any great product manager knows user retention begins at onboarding. Think about your favorite app experiences: From ride-sharing apps like Lyft to dating apps like Bumble and Tinder, the seamless… Read more »