Blogs

As time spent within native apps continues to increase for both iOS and Android users, it’s important that you address both operating systems in your 2019 mobile growth plan to make sure you’re leaving no user – and no revenue – behind. Data collected by eMarketer reveals U.S. adults spent an average of two hours… Read more »

Whenever we decide to prioritize a new product feature at Branch, we ask ourselves a lot of questions. First and foremost: How will this help our existing and future customers achieve their mobile goals? In the app and mobile marketing space, “help” can take many forms. It can mean enabling a brand like TBS/TNT to… Read more »

One of the most painful things we deal with at Branch on a regular basis are the poor attempts of platform developers to implement support for 3rd party deep linking. First, let me set some context so you know who this post is targeted to. In simplified deep link execution, there is an origin and… Read more »

As a Premier Partner in the Adobe Exchange Partner Program, we are pleased to announce Branch’s multi-platform attribution and deep linking extension for Adobe Experience Platform Launch. First released to beta clients in September, Branch’s extension for Experience Platform Launch for mobile and web makes it easy for Adobe Experience Cloud customers to integrate the… Read more »

Today, we’re launching the world’s first cross-platform, cross-channel cohort analysis tool. Using data from our unique attribution engine, marketers finally have a way to build cohort reports that show performance from all of their marketing campaigns. Branch’s solution is a night-and-day improvement from the limited single-channel, single-platform cohort reports available through legacy mobile attribution tools.… Read more »

It’s a common misconception that all deep linking is the same, and that it can be treated as a commoditized piece of infrastructure that can be solved by simply enabling Apple’s Universal Links or Android App Links. Or worse, maybe your account manager for your favorite marketing automation, email marketing, or app attribution tool has… Read more »

I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way, one thing hit me: When the term mobile growth is used, it’s often in specific reference to growing the adoption and usage of mobile apps.… Read more »

We often see dubious claims in the market where a company will claim to be the most popular tool for this or that, and we felt that it’d be important to clear the air on exactly who has the most adoption within the mobile linking category. Branch defines this category as any company that cares… Read more »

The secret sauce behind Branch’s linking and attribution infrastructure is the Branch link graph, the largest pool of cross-platform (desktop, mobile web, and app) user activity in the world. The link graph’s scale and accuracy means that — unlike our legacy attribution provider competitors — we only use basic probabilistic modeling as a last resort… Read more »