Blogs

The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them. Sounds simple enough in theory, but often a major headache in practice: exporting data from many systems, deciding how to consolidate numbers from different marketing channels, manually combining spreadsheets,… Read more »

Just over two months ago, Branch announced our acquisition of TUNE’s Attribution Analytics. Since then, we’ve heard many questions (both from customers and others in the industry) about how the integration will work. Our team has been working hard on this project, and we’d like to share a few key details of our approach —… Read more »

Increasing shifts to mobile are disrupting almost every industry, and that’s especially true in travel. Booking plane, train, and bus tickets has historically required users to stick to their desktops. In Europe, the option beyond desktop was to spend time in long lines at kiosks. The travel experience itself has also become increasingly complex, especially… Read more »

Leading product managers are analyzing Progressive Web Apps (PWAs) in greater detail. Today we’ll summarize key considerations they’re making and the potential impact PWAs will have on the native ecosystem. Native apps are still changing the world With 2.1 million native apps in the Android Play store and 2 million in the Apple… Read more »

You might have noticed that Google has been rolling out new app surfacing and sharing mechanisms over the last few months. One of the biggest new offerings is the Android App Actions enhancement, Slices. (A clever play on pie, for those paying attention.) The good news: Android Slices has a lot to offer teams who… Read more »

Behind every seamless web and app experience is a product manager who knows how to succeed on multiple fronts. Here’s how today’s best are mastering the art and science of generating cross-platform ROI. Prioritize and predict The indispensable relationship between mobile devices and apps now claims 90% of users’ mobile internet time and drove over $18 billion in… Read more »

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores for free, Tokopedia has grown rapidly since its inception in 2009. With millions of active product listings, the company’s website and app facilitate more than five million product sales… Read more »

To set the stage for this post, I first want to provide some background on security at Branch. We provide an enterprise-grade service that over 50,000 apps (including those for many Fortune 100 companies) rely on to power tens of billions of user interactions every day. We continuously evaluate our security practices through internal and… Read more »

Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile app marketers, this estimate means Instagram represents a huge opportunity to drive app awareness, installs, and conversions. However, driving app installs and tracking campaign performance… Read more »