Blogs

As mobile app install attribution on iOS and Android (and the user journeys it aims to track) continue to evolve, app attribution has become an increasingly important aspect of growth leaders’ strategies. Mobile app attribution can seem like a complicated, complex tangle of channels, platforms, and devices—especially once broken down into organic mobile app installs… Read more »

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns and saw total mobile revenue grow by 200% as a result, alongside increased engagement. Beyond the significant performance improvement, Branch’s attribution engine has allowed the Rent… Read more »

Today, we’re excited to introduce Universal Email, the refreshed product name for Branch’s email solution, which allows marketers to create and measure seamless email to app experiences. When we first launched Branch’s Deep Linked Email in 2016, only the most savvy marketers were thinking about deep linking from emails — and the idea that click… Read more »

Lark Health brings the best in design, AI, and mobile technology to chronic disease management and prevention. Before Lark, chronic disease was managed by visiting doctors and aides. To substantially improve the quality of life for chronic disease patients, Lark provides 24/7 doctor and coach healthcare to mobile app users, using AI and clinical science… Read more »

This is a guest post by Carly Morris, Taptica’s U.S. Marketing and Communications Manager. In this day and age, the reality of the mobile advertising world is that any campaign is only as strong as its weakest ad. So, what makes a good ad? There’s unfortunately no short answer. Your in-app advertising strategy depends entirely on… Read more »

So far, this year has become a year of many emerging mobile trends, but it’s undeniably been a year of exciting advancements in mobile app install attribution. Cross-platform, cross-channel attribution is now at the fingertips of today’s best and brightest mobile leaders, and brands are benefiting tremendously from enhanced analytics syncing users across all of… Read more »

The numbers are staggering, and you’ve likely heard them before: Mobile ad fraud is growing, and it’s costing marketers billions. According to Juniper Research, overall ad fraud is estimated to cost marketers $19 billion this year—and that number is projected to hit $44 billion by 2022. When we narrow the focus to mobile ad fraud,… Read more »

As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an overwhelming 85% of mobile time is spent in-app, while the remaining time spent in-browser is less than 30 minutes per day. While time in-app is… Read more »

What is Influencer Marketing? Influencer marketing is currently a $2 billion industry expected to quintuple to $10 billion by 2020, according to AdWeek. Start-ups and enterprise companies alike are allocating more marketing budgets to influencer campaigns than ever before. According to Nielsen, 92% of consumers trust recommendations from individuals (even if they don’t know them)… Read more »