Blogs

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing channels will actually perform? What are the best ways to market an app, and what’s the best mobile app marketing strategy? While App Annie reports that consumer… Read more »

Explore the potential of accelerated mobile pages (AMP) and Branch’s Journeys web-to-app smart banners for seamless web-to-app experiences.

A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OLX implemented Branch’s Journeys web-to-app smart banners to target individual mobile web users with contextualized offers to install the app. Using Journeys’ A/B testing, segmentation, and customization capabilities, OLX… Read more »

We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have become dominant, and—as with time spent on mobile as a whole—continue to trend upward. It’s clear that users prefer the experience of native apps, spending… Read more »

As a technology provider, Branch enables software developers and, in particular, mobile app developers to implement deep linking and attribution. We process data on behalf of your company and are directly involved in the digital chain of consumer data tracking. But rather than looking at GDPR as a burden, we have approached the new regulations… Read more »

The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled conversion rate of pageview to app install in just two months, has continued to reach its goals with Branch. In addition to driving 45% more… Read more »

Digital advertising has now surpassed TV to become the primary channel for advertisers. And as ad spending has increased, so has ad fraud: estimates of the annual losses caused by fraudsters are $6.5 billion in US alone. Mobile is the next frontier, not just for user acquisition, but also for bad actors who are looking… Read more »

The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram drive the highest click-through rates for mobile app install campaigns, more than double that of email marketing. Facebook’s ad campaigns are clearly a powerful tool… Read more »

How Ad Networks Work on iOS In order to advertise your mobile app across other third party applications, you typically would work with a third-party ad network. The ad network is responsible for displaying your ad across the apps that have integrated with that network. Whenever a user clicks on your ad and installs your… Read more »