Blogs

In 2017, we announced Branch’s expansion into EMEA with a new office in Berlin. That team has hit the ground running, and has nearly tripled in headcount as of this post. Today, we’re excited to announce Branch’s expansion into two additional thriving mobile markets—the Middle East and Southeast Asia. You may have read about how… Read more »

Today, we are officially announcing Branch’s Premier Partnership with Adobe. As the practice of marketing relies increasingly on technology, the Adobe Experience Cloud has become the gold standard for marketing technology stacks. Branch is proud to have earned Adobe’s trust and to have their endorsement as the preferred deep linking technology partner. Branch’s industry-leading mobile… Read more »

Why is tracking organic and viral mobile app installs difficult? Unattributed direct referral traffic—it’s the nightmare that every mobile professional fears, because it means marketers and product managers won’t know which efforts led to which mobile app user behaviors. The larger the portion of unattributed traffic, the more uncertainty it breeds, leading to less confidence… Read more »

At Branch, we designed our linking infrastructure to be the most sophisticated solution in the industry. Thanks to our 30,000+ integrated partner apps, the Branch Link Graph is the largest collection of cross-platform (web and app) user identities in the world — every month, we see a link graph for almost every smartphone on the… Read more »

Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search Ads campaigns are on full display, growth marketing professionals across industries and around the globe are seeing the value of investing marketing spend into this increasingly… Read more »

In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is spent in mobile apps. Mobile revenue is expected to reach $248B by 2020. There is also little doubt that app users are highly valuable. App… Read more »

From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads (compared to 2016’s 149 billion). Mobile app usage has skyrocketed in the past few years—in fact, an estimated 89% of mobile media time is spent… Read more »

During the Apple App Store submission process, developers are asked to specify if their apps use the IDFA. Incorrectly specifying how your app uses this identifier can cause your app submission to be rejected, so it is critical that you take the time to understand if—and if so, how—your app uses an IDFA. If you… Read more »

There was Marvel vs. D.C., B.I.G. vs. Tupac, Twizzlers vs. Red Vines, and now… there’s native apps vs. mobile web. Of course, statistics vary across different industries, development stages, and more, but it’s safe to say apps are inherently optimal due to user-friendly interfaces that work offline and higher user engagement, conversion, and average order… Read more »