Blogs

Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app, allowing you to build a continuous, seamless user experience. This will help improve your conversion rate, as well as the engagement of your app. This is… Read more »

Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking will help increase discovery and overall user engagement for your app. This is part of a blog series on deep linking in Unity, deep linking… Read more »

Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it for you, we’ve got the answer! We’re excited to introduce you to Branch’s latest CLI tool, branch_io_cli. This tool was written and is maintained by… Read more »

Note that this behavior is still present on the latest iOS devices. Starting with iOS 11.2, you might notice some inconsistent behavior when deep linking into your app with Universal Links. It appears that a bug was pushed in this iOS version that can cause Universal Links to fail despite being properly configured. The… Read more »

Hello, everyone! We at Branch are proud to share our new Documentations platform. While sifting through support tickets over the past 2 years, we’ve continually streamlined and enhanced aspects of our Docs with which our partners sometimes struggle. In an effort to steer partners away from these pitfalls, we’ve reworked our Docs’ entire onboarding flow… Read more »

Branch is excited to announce the availability of Attribution Model, the mobile industry’s first attribution platform for marketers and product managers to effectively attribute conversions across web and apps—no matter how complex the user journey. Earlier this year, the Internet Advertising Bureau declared 2017 the year of attribution, as the subject is top-of-mind for companies… Read more »

The holiday season may truly be the most wonderful time of the year, but—for many eCommerce brands and apps—it’s also the most successful. Statista reports a total U.S. holiday season retail spend of $80.22 billion, and Digital Commerce 360 reports a total annual U.S. retail spend of $394.86 billion. This means that the 31 days… Read more »

Building out a large, permanent presence in Europe is a critical component of Branch’s mission of being a global company, rather than a Silicon Valley startup with people sprinkled around the world. Early last year we wrote about Branch’s expansion into London and Latin America. Today, I’m pleased to announce that we’re building on those… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. The promise of blockchain is extreme in almost every facet of technology.… Read more »