Blogs

Here at Branch, we love hacks, tips, and tricks revolving around growth and community. When one of our early investors and advocates, Ben Narasin of NEA, came to visit our Palo Alto office on Friday morning, we just had to ask him some questions. Check out some of our favorite takeaways from the fireside chat… Read more »

Throughout commerce history, companies have created wildly successful product promotions through the use of coupons. In the world of mobile apps, coupons still exist in multiple different forms. They can be enclosed in app referrals incentivizing users to invite friends, or used in web-to-app banners to convert web users into native app users. They can… Read more »

Thanks so much to all who came out or tuned in for our October 2017 LA Mobile Growth Meetup featuring Evan Groth (Product Engineer at Branch), Jeff Kelsey (Lead Android Engineer at Ticketmaster), and Amit Mange (Mobile Product Manager at Ticketmaster), and moderated by Shahan Khoshafian (Senior Partner Growth Manager at Branch). We loved spending the night in Hollywood with fellow mobile experts, but no… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This is a guest blog post by Hannah Levenson from mobile analytics platform Appsee. If you want to create a successful app in… Read more »

It may not come as a surprise to you, but 99% of smartphone users are on either iOS or Android devices. In the US, roughly one-third of users are on iOS devices and roughly two-thirds are on Android devices. For app developers, this means there is no other choice but to have one app in… Read more »

Universal Links. Sometimes just the term itself can give nightmares to those of you who spent countless hours setting up the AASA file on your web domains, configuring your ctasscode projects, and setting up your AppDelegate files to parse and handle every link that comes in (unless, of course, you let Branch handle your deep… Read more »

When we released Journeys last year, we did so with the aim of making it easier for marketers to optimize their mobile websites for app growth and engagement. We made it simple to build audiences, customize creative, and run A/B tests, and our customers used these features to great effect, turning their websites into effective… Read more »

With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as SFSafariViewController) will no longer share the same cookie space with the main Safari app, which has a lasting impact on the future of mobile web.… Read more »

Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion mobile app downloads (compared… Read more »