Blogs

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook effectively broke URI schemes on iOS as well by no longer supporting their own App Links standard. In case you haven’t been following this saga,… Read more »

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger. Not only are users spending more and more time on mobile, but also, when those users are in your app instead of your mobile website,… Read more »

According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or told them about it in person. This is the ultimate dream: where your product is so great that people are sharing it with friends, yielding… Read more »

This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser app are no longer readable from an instance of Safari within another app that could be created within a native app via the SFSafariViewController. This… Read more »

If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since our inception, however. In fact, Branch now hosts a full suite of deep linking and attribution solutions that are proven to drive growth and sales.… Read more »

SEO teams can now drive a better user experience and attribute SEO efforts on mobile with our out-of-the box SEO App Attribution solution. Customers can turn on Universal Links/App Links for their main search domain while Branch works in the background to attribute down-funnel app events back to the search engine and URL that sourced… Read more »

The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting point and the perfect mix of growth strategies can be daunting and costly for anyone. To help you devise a cost-effective user acquisition strategy, we… Read more »

Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to specific web pages rather than homepages on the web. For example, say I’m shopping online at Nordstrom.com. A traditional link takes me to the homepage,… Read more »

Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails are intended to cultivate my excitement and engagement, and the strategy undeniably works on some demographics. But for one important group—a group of which I’m… Read more »