Blogs

The 2017 Mary Meeker Internet Trends Report is officially live. For those that aren’t aware, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, has assembled an internet trend industry report since 1995. The original deck contained 25 slides and focused the state of capital markets and updates in the technology industry, which makes… Read more »

Hybrid app development platforms such as Cordova, Ionic, Xamarin, and React Native are an important part of the mobile app ecosystem. They provide for code consolidation across platforms that brings down the overall time to ship and maintain an app on both iOS and Android. Build once, ship fast! However, one critical aspect of providing… Read more »

At some point in early 2017, a few enterprising scammers figured out how to hijack iOS Safari via an infinite loop of custom URI scheme redirects. The result was essentially low-tech ransomware, and unfortunately it was realistic enough to trick many users into paying up. While this crisis had nothing to do with deep linking,… Read more »

Instantaneous access to native mobile apps, or: Instant Apps. I’m extremely excited to announce complete Branch support for all aspects of Google’s Instant Apps product today. If you have a chance to catch the Google IO announcement, you’ll see companies such as Ticketmaster and Vimeo, alongside many others demonstrate their awesome Instant Apps powered with… Read more »

At Branch, we value your time and efficiency, so we created the Branch Link Creator Google Chrome Extension. This will allow you or anyone on your team to quickly and efficiently create Branch links that will deep link the user to relevant in-app content, work cross-platform and on every channel, every time. As you probably… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. Eight ad networks are 100% fraud. 35 ad networks are 50% or… Read more »

When it comes to growing a mobile app, there are three main ways to get discovered without spending the majority of the budget on ads: Out of those three, the best chance for a high ROI is through referrals, influencer, and viral marketing. By engaging advocates, influencers, ambassadors, and brand fans, and getting them to… Read more »

This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophisticated audience targeting, it ultimately means great conversions and engagements for brands on Instagram. When you pair that with deep-linked… Read more »

Universal Links are known for being difficult to measure, but this guide walks you through the steps to track and attribute your Universal Links.