Blogs

Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribution Engine to identify installs that basic probabilistic modeling loses. With Branch’s Attribution Solution, Nextdoor saw an increase in attributed installs over their traditional basic probabilistic modeling methods. What’s wrong… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. Since the dawn of app marketing, the majority of marketers have used the app install as their North Star metric. However, recent… Read more »

For over a decade, email marketing has proved the highest-performing marketing channel in terms of return on investment. In fact, marketing through email achieves $44 in ROI for every $1 spent. In order to achieve these spectacular results, the best email marketers make sure to always send highly-relevant emails to their hard-earned subscribers. However, a… Read more »

Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our Attribution Engine, making it the first-ever product to give marketers an accurate and comprehensive view of their ad performance across desktop web, mobile web, and native apps. We’re also excited to… Read more »

A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retention strategies. In response to their continued investment in their native app, Boxed has seen 54% more mobile revenue as a business, compared to merely offering a mobile web experience. Mobile… Read more »

At the start of 2017, Google announced that it would begin enforcing penalties on certain mobile sites that show large interstitials, which prohibit users from easily interacting with the content on mobile websites. If a given mobile site doesn’t comply with Google’s requirements around intrusive interstitials, it will rank lower in Google search results—in this… Read more »

Anyone who uses Branch knows that we don’t just help improve user experience and conversion rates through deep linking; we also provide tons of powerful attribution data that can help you understand how your campaigns are performing and how your users are behaving. All of this data is available in the Branch dashboard, but we… Read more »

First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research products, compare prices, read product reviews and, yes, shop. In fact, 62 percent of smartphone users have bought something online using mobile devices in the past six months. And in… Read more »

Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app, allowing you to build a continuous, seamless user experience. This will help improve your conversion rate, as well as the engagement of your app. This is… Read more »