Blogs

For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of strategies that can streamline organic mobile acquisition efforts and concentrate on what’s proven to work. However, it’s incredibly easy to miss opportunities outside of the… Read more »

Branch’s products influence a wide variety of roles and teams within companies around the world. The most successful organizations have teams of users across the product, marketing and engineering departments working jointly on their Branch applications. To enable this collaboration a need for controlling and managing access arises. For instance, it may not make sense… Read more »

Perhaps unbeknownst to you, your journey to this webpage has been a series of hops made possible by dozens of open source applications. Whether it is the encryption used to connect to this website, your browser’s engine, or the server operating this website, open source software is ubiquitous in today’s world. There are two primary… Read more »

The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users convert 3x more than mobile websites, and while mobile app users spend 20x more time in apps than mobile web visitors spend in the mobile… Read more »

This blog post was originally published in 2018. You can also read one of our newer posts on how deep linking technology influences cross-platform user acquisition. What is cross-platform attribution? These days, if you do any sort of marketing at all, you’re almost certainly measuring your results—how else are you supposed to know what’s working… Read more »

These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are particularly telling—comScore found that time spent in mobile apps is 20x higher, and Criteo found that conversion rate on mobile is 3x higher and that app… Read more »

This blog post was originally published in 2018. You can also read about how to optimize your cross-platform deep linking and attribution to maximize ROI in our 2019 playbook. This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version.… Read more »

Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs of slowing down. comScore reports that mobile now accounts for 69 percent of U.S. digital media time, and smartphone apps alone account for half of all digital time spent.… Read more »

As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as of January 2018 (with roughly 2.2 billion monthly active users on the platform), Facebook provides an ever-increasing pool of potential app installs across a variety… Read more »