Blogs

2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever. Specifically, App Annie predicts that consumer app store spend will surpass $110 billion this year, a YoY growth rate of 30%. App Annie also reports that, while games account for 80% of total… Read more »

Chances are you already know about Journeys, our powerful solution that allows our partners to implement customizable, targeted smart banners that drive web visitors into their apps seamlessly. Journeys turns websites into app growth machines, driving installs and boosting conversion rates. Our partners love Journeys because it allows for quick A/B testing and fine-tuned targeting,… Read more »

In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and platforms have multiplied, today’s users engage with brands across multiple touch points. While just a few years ago, cutting-edge brands were focused on being mobile-first,… Read more »

Spending my whole working life in Silicon Valley and watching tech companies grow, I have noticed that there are certain moments in a company’s history that, in an instant, dramatically increase the velocity and trajectory of that company. I believe today is one of those moments for Branch and I am incredibly excited to share… Read more »

Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the company quickly gained popularity among shoppers and experienced rapid growth. In the mobile space, however, acquiring app users is only the beginning of the story.… Read more »

Deep linking on iOS is the practice of leveraging contextual links to drive a user to specific in-app content. Marketers and developers know how important deep linking is; they also know how hard it is to do well. With the release of iOS 11 and iOS 12, it got even harder. Deep Linking on iOS:… Read more »

When it comes to reviewing the performance of a marketing campaign, some marketers tend to focus on clicks or installs. But there are also key actions that users complete further down the funnel, like reading a blog post or completing a conversion, that could be a much better indicator of the health of your business.… Read more »

Discoverability is one of the most critical parts of any app’s success—and with Apple reporting that 65% of mobile app downloads come from search entries in the App Store versus a direct link, there’s a good reason developers and marketers would want to consider buying a top spot for their app. Let’s take a look… Read more »

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out how to get more app downloads. Establishing methods of tracking paid app downloads and organic app downloads enables mobile marketers to remove the guesswork from… Read more »