Blogs

Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a solid user base. But now, especially when purchase intent is at its peak, what do you do with these hard-earned users? How can you engage… Read more »

We wanted to provide guidance in light of Apple’s recent notification that the App Store will begin rejecting submissions of apps using UIWebView. The Timeline of Events In June 2018, Apple announced their intent to deprecate a class called UIWebView. As of August 29, 2019, Apple began informing developers that they would stop accepting App… Read more »

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made… Read more »

The new office will act as Branch’s strategic focal point for operations in the ANZ region with dedicated resources to serve and expand the growing mobile app markets in Australia and New Zealand. Mobile Marketing in Australia and New Zealand is likely to explode over the next five years, with an average of $5.7 billion… Read more »

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push notifications are important. But there are two catches: Only 43% of respondents said that they always or often allow an app’s request for push notifications.… Read more »

Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app marketers say their leading marketing challenge is that app installs don’t translate into high Lifetime Value (LTV) users, according to Statista. What is LTV? Lifetime value, or LTV, is the… Read more »

Apple Search Ads is one of the most powerful tools in a modern marketing toolbox. Running Apple Search Ads campaigns helps mobile marketers increase brand visibility and app downloads by promoting your app exactly where users are looking: the top of App Store search results. How Effective is Apple Search Ads? According to Kenshoo, Apple… Read more »

This is part 1 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution 2.0. The full article was originally published by Hacker Noon. Attribution is deceptively difficult. Every mobile marketer considers it critical, and yet many people still… Read more »

According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billion in 2018. For performance marketers, this presents a huge opportunity as well as their biggest challenge: how to get the largest slice of that pie… Read more »