Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recommending how best to deploy them, to identifying which data points should drive marketing spend, agencies guide clients in important decisions that drive marketing effectiveness and return on ad spend.
Branch recognizes the important dynamic between agencies and brands when it comes to improving their mobile strategy. For this reason, Branch is incredibly excited to announce the launch of the Branch Certified Solution Partner (CSP) program, a global network of elite agency partners committed to the common goal of driving growth for shared clients through better customer experiences and investments in mobile user acquisition, engagement, and loyalty. The CSP program is designed for agencies with specific expertise in mobile growth, consumer engagement, and optimizing mobile/app marketing programs — which typically include mobile acquisition, engagement and retention campaigns using paid media, organic links, as well as email and other forms of messaging.
Branch CEO Alex Austin commented, “Over the years we’ve been lucky enough to count hundreds of agencies as valued partners – working in concert to successfully manage mobile marketing campaigns across more than 50,000 apps globally for our shared clients. This program will further extend and solidify these relationships using education, thought leadership and innovation to drive growth for both our agency partners and our shared clients.”
Branch is proud to include the following agency partners in the program’s launch:
- 360i
- ADA
- AKQA
- dentsu X
- EssenceGlobal
- Horizon Media
- Logicserve Digital
- M&C Saatchi Performance
- Merkle
- Merkle Sokrati
- Mindshare
- OMD
- Social Beat
- Spark Foundry
As part of the program, Branch provides participating agencies with in-depth knowledge of the Branch product, use cases, and value proposition, as well as training and support in how to use the Branch dashboard for campaign set-up, user engagement, attribution analytics, data export, and data usage. In addition to product training and support, Certified Partners also receive:
- Dedicated technical and partnership management support
- Access to best practices and experts in Branch product usage
- Joint-marketing, business development and agency promotion opportunities
- Access to Branch’s product roadmap and opportunities to pilot new products and features with clients
- The ability to engage in joint-marketing and business development activities with Branch to acquire new clients and drive new sources of revenue
As a result, partners are recognized as a leader in Branch product knowledge and the emerging practice of web-to-mobile deep linking, app discovery, identity resolution, fraud protection, and attribution. This increases an agency’s value to clients and helps grow clients’ business by delivering significant boosts to mobile growth and marketing ROI. Other benefits to clients as a result of the partnership include better alignment and collaboration between Branch and its CSPs that will help better serve shared clients, as well as the ability for Branch and its CSPs to innovate and boost brand clients’ marketing performance even more effectively.
“We’re excited to continue working closely with Branch as we have a shared understanding about the value that comes from better data around the mobile user journey and the impact it can have on the success of our clients’ mobile marketing efforts. We look forward to incorporating new best practices for mobile acquisition, engagement, and loyalty into our clients’ upcoming campaigns.”
— Dan Wilson, Managing Director, Product & Tech, dentsu X.
“Partnering with Branch gives us the capabilities to drive better ROI for our consumer app clients through advanced features and attribution models that work across platforms.”
— Pratiksha Sinha, Executive Vice President of Growth at SocialBeat
Branch looks forward to working with its Certified Solution Partners to drive growth for both the partners’ and shared clients’ businesses.
For more information about Branch’s CSP Program, visit our certified agencies partner page.