Blogs

Discover how modern mobile app user acquisition strategies connect channels, measurement, and retention to drive sustainable growth, maximize LTV, and improve marketing efficiency.

Branch Monster Factory is a developer demo app for exploring the Branch SDK hands-on. The latest version adds gamified challenges, an onboarding flow, and production-grade sample code. Available now on iOS and Android.

Branch analyzed 105M+ paid install claims and found five structural inefficiencies costing UA teams millions. See what duplicated claims, misattribution, and misallocated spend are worth on a $10M budget.

Fintech apps pay some of the highest CPIs in mobile, making them a prime target for install fraud. This guide breaks down the most common attack vectors and what effective detection looks like.

Scaling Apple Ads performance means connecting search intent, ASO, and post-install measurement. Here’s how a full-funnel approach drives stronger, more sustainable growth.

Discover how IDFA fits into modern iOS marketing, and learn the privacy-first measurement strategies marketers use to optimize campaigns and drive growth in 2026.

Real-time payments move money in seconds, but that speed creates new fraud risks. Learn key strategies to detect threats, reduce losses, and protect customers.

Subscription apps dominate mobile revenue, but most teams lose users before renewal. Learn the metrics, gaps, and tools that drive sustainable growth.

As privacy changes reshape mobile attribution, marketers need analytics that connect ad spend to installs, engagement, retention, and long-term revenue growth