While the festive season in India looks different from other years with the prolonged impact of a global pandemic, the season’s spirit remains intact. This year brings in an increasing reliance on digital means for celebration and connectivity. This season, 2 in 3 consumers will be leveraging their mobile devices to learn, explore, and buy products.
Some anticipated trends of the season ahead:
- Categories such as shopping, payments, entertainment, and social gaming apps will see a massive uptick in installs.
- There’s still time to scale marketing efforts as 71% of consumers will partake in unplanned shopping sprees.
- Tier 2 and Tier 3 cities will continue to contribute to this growth, with 40% of first time online shoppers coming from these markets.
Our latest infographic in partnership with InMobi details how you win over the connected consumer and make the most of this festive season!
Want to learn more about how you can sweeten your ROI this festive season? Contact our sales team now!