Blogs

Only about a third of iOS users opt into tracking, which leaves most of your install data unaccounted for. Here’s how to raise your opt-in rate, and how Branch’s Predictive Aggregate Measurement fills in the rest.

A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.

Discover how to launch a profitable retail media network by leveraging first-party shopper data. Turn digital and in-store touchpoints into measurable revenue.

Stop wasting your fintech marketing budget on stolen conversions. Discover how to detect last-click hijacking and protect your user acquisition data.

Learn how URL tracking, deep linking, and attribution work together to measure campaign performance, optimize app marketing, and connect every click to real business results.

Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch.

Looking for a Firebase Dynamic Links alternative? Compare three migration paths and learn why purpose-built deep linking platforms offer the best results.

Android smart app banners help convert mobile web visitors into app users by enabling app detection, deep linking, attribution, and optimized user journeys across browsers.

AI changed how people find things, but measurement hasn’t caught up. Branch’s Adam Landis and Victorious’ Jason White break down the gap and what marketers can actually do about it.