Liz Feller, Author at Branch

How Philips Created a Connected Mobile Experience with Deep Links

Blog

Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing…

How Philips Created a Connected Mobile Experience with Deep Links

Mobile to Drive Business Growth in 2020

Blog

At the start of 2019, it was clear that companies could no longer afford to ignore the impact of mobile.…

4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

Blog

It’s a brand new (mobile) world! There’s no denying it – consumers are tethered to their phones. With Sendpulse reporting…

4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

Blog

What is the most common pre-install user journey for my app? Is there a channel where engagement directly correlates to…

Bar graph showing percentage of users needing multiple touches to install, with most needing just one touch, few needing more.

Seamless Mobile Experiences Play a Key Role in Digital Transformation: A Sears & Kmart Case Study

Blog

There have never been more channels through which to engage your customers. This is both an exciting opportunity and a…

Seamless Mobile Experiences Play a Key Role in Digital Transformation: A Sears & Kmart Case Study

How Jora Increased App Installs by 80%

Blog

According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage…

The Marketer’s Guide to Email Campaigns That Drive Revenue

Blog

Email remains a critical channel for reaching consumers. Statista predicts that by 2022, the global number of email users will…

The Marketer's Guide to Email Campaigns That Drive Revenue

How ZAFUL Drove a 210% Increase in Email Marketing Revenue

Blog

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they…

How to Measure the ROI of Influencer Marketing Campaigns

Blog

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing…

Person at a table with text overlay about ROI in influencer marketing.

5 Keys to Fighting Mobile Ad Fraud

Blog

Are we still talking about fraud? Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile…

How Market Kurly Drove a 118% Increase in Web-to-App Engagement

Blog

Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will…

The Ultimate Guide to Mobile App Retargeting in Q4 and Beyond

Blog

Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard…

Liz Feller

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How Philips Created a Connected Mobile Experience with Deep Links

Mobile to Drive Business Growth in 2020

4 Ways Mobile Marketers Can Create Relevant, Cross-Channel Experiences

Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case

Seamless Mobile Experiences Play a Key Role in Digital Transformation: A Sears & Kmart Case Study

How Jora Increased App Installs by 80%

The Marketer’s Guide to Email Campaigns That Drive Revenue

How ZAFUL Drove a 210% Increase in Email Marketing Revenue

How to Measure the ROI of Influencer Marketing Campaigns

5 Keys to Fighting Mobile Ad Fraud

How Market Kurly Drove a 118% Increase in Web-to-App Engagement

The Ultimate Guide to Mobile App Retargeting in Q4 and Beyond