Media and Entertainment Industry

Your audience moves everywhere. Your links and data should too.

Keep users engaged and campaigns measurable — wherever they go.

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M&E marketers are losing clicks (and sleep)

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Your links are dropping users

Standard links break across apps, web, and streaming platforms — costing you subscribers, engagement, and revenue.

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Attribution gaps leave you in the dark

Privacy changes, walled gardens, and complex user journeys make it impossible to track what’s working, leaving you with blind spots and bad data.

CTV is a black box

You think your connected TV (CTV) ads work, but can you prove it? Without the right tools, you’re missing critical data on how your CTV ads drive conversions across devices.

From web to app to CTV — make every touchpoint count

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Better experiences, less friction

Take users straight to the app content they want — whether it’s a subscription signup, referral program, or streaming content — with deep links that work everywhere, all the time.

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Future-proof solutions

We provide tools like privacy-safe iOS attribution and flexible user data management options to help you navigate evolving privacy laws. As regulations change, you’ll have what you need to stay on track and keep your data complete and actionable.

Cross-device attribution

Branch Household Measurement is tailor-made for media and entertainment marketers, showing you how CTV ads drive downstream conversions across mobile, desktop, laptop, and tablet. You get the insights you need to prove ROI and optimize return on ad spend (ROAS).

Trusted by top media
and entertainment brands

sean fitzpatrick

Working with Branch has been a top-notch experience. It stands out as some of the best technical support I’ve ever encountered when collaborating with another team. The responsiveness is unparalleled rarely do I have to wait more than a few hours for a response. The most significant impact of Branch’s technology is the direct attribution, allowing us to measure the app install impacts accurately based on user actions taken on our website. It’s a game changer for understanding and optimizing our campaigns.”

Sean Fitzpatrick, Sr. Product Manager, Growth

IMDb

Their stories

Dig deeper

Learn cost-effective ways to grow your app in the Media and Entertainment Mobile Growth Playbook

Explore ways that media and entertainment brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions. With first-hand advice, industry data, and quick tips, we take the guesswork out of mobile growth.

Download the playbook to learn:

  • The current state of media and entertainment backed by industry survey data
  • The role of mobile in the media and entertainment industry
  • How to acquire, engage, and retain app users cost effectively

Seizing the Moment: Using QR Codes To Drive High-intent User Acquisition

Learn how NBCU enhanced app adoption among local viewers and scaled QR codes for 40 apps, leading it to win the 2023 Mobile Growth Awards Best QR Code Campaign award.

You’ll learn:

  • The role of mobile apps in news and media
  • Best practices for driving cross-channel app acquisition and engagement
  • Live Q&A

Current (and Future) Best Practices for Entertainment & Media Apps

Learn how driving customers to your native app can accelerate premium upgrades, increase user retention, and secure a winning position in a constantly evolving and highly competitive market.

  • The role of mobile apps in various segments of entertainment and media
  • How to wield marketing power to drive value via premium upgrades and longer user retention
  • Branch’s playbook of tactics to accelerate app adoption
  • The greatest hits of app engagement for more valuable, better utilized, and happier long-term customers

Check it out for yourself