Stop searching, start growing
From questions to clarity, instantly
Ivy unifies all your data sources into one powerful, searchable workspace, giving you the strategic insights you need. Gain a nuanced understanding of your performance and customer behavior across every channel and touchpoint without manual digging.
Insights built just for you
From the moment you log in, Ivy surfaces personalized, actionable recommendations — from top-performing channels to missing attribution tags — tailored to your needs, so you can act faster. Ivy adapts with precision to discover patterns and insights from your data that you might otherwise miss.
Efficiency made effortless
Ivy automates data analysis and tedious tasks, freeing you to focus on growth. Use natural language to get links built exactly the way you want them with Ivy’s smart link creator. Driving users to take action is easy with perfect tags, parameters, and tracking — no missing UTMs or inconsistent data.
Results you can trust
Ivy operates solely on your data and ensures results are accurate, giving you the highest quality insights on a secure platform you can trust.
Your data only
Ivy works exclusively with your data for personalized, accurate insights.
Secure by design
Enterprise-grade security controls and industry best practices protect your data.
No training on your data
Ivy processes your queries in real time and never uses your data for model training.
Our AI philosophy
The marketing world doesn’t need more complexity. It needs clarity. While others chase AI for AI’s sake, we’re focused on what actually matters: empowering marketers to make faster, smarter decisions without sacrificing control or security. We believe AI should amplify your intelligence, not replace it. Ivy cuts through noise to surface the insights that matter most, turning hours of analysis into clarity in seconds.
Data is the foundation of AI, and your data is secure with Branch. It’s protected by comprehensive security controls, processed in real time, not stored by AI vendors, and not used for training.
The future of marketing isn’t about turning decisions over to algorithms. It’s about giving marketers tools that help you move faster, make sharper calls, and feel confident — with AI accelerating every step.
Frequently asked questions
- What is Ivy?
Ivy is Branch’s integrated AI system designed to help marketers work faster, smarter, and with more confidence. Ivy automates routine tasks, surfaces actionable insights, and provides personalized analysis fully integrated into your workflow.
- Do I need to be a data expert to use Ivy?
Not at all. Ivy is built for all marketers, not just analysts. Its AI-powered search and dashboards make data easy to understand, so anyone on your team can make informed, data-driven decisions.
- How does Branch ensure the data is reliable?
Ivy analyzes your business patterns, surfaces trends and anomalies, and integrates data from multiple sources into a single, comprehensive view. Plus, Branch’s ML-powered safeguards protect your data from noise, inconsistencies, and fraud.
- What types of tasks can Ivy automate?
Ivy can automate link creation with accurate tags, surface trends and anomalies, generate custom dashboards, provide fast answers to analytics questions, and help streamline workflows across your campaigns.
- Is Ivy available on all Branch plans?
Ivy’s features vary depending on the package tier. All users get access to core analytics, while advanced AI features like personalized insights and full dashboard creation are available on Essentials and Pro plans.
5 Tips for Making AI Work in Marketing
How To Inject High-Impact AI Into Your Marketing
From Mobile to the Agentic Web: Meeting Users Where They Are
