Meet Ivy—
your strategic
AI partner
Intelligence that understands your data and accelerates your growth
Ivy is Branch’s integrated AI, built to transform how you work. By turning complex data into clear insights, Ivy removes the guesswork and reveals what drives campaign performance. From smarter link creation to campaign analysis, Ivy handles the heavy lifting so your team can focus on decisions, not data wrangling.
AI that actually gets your data
From questions to clarity, instantly
Ivy unifies all your data sources into one powerful, intelligent workspace — giving you deeper insights and a nuanced understanding of your performance and customer behavior across every channel and touchpoint.
Insights built just for you
From the moment you log on, Ivy surfaces personalized, actionable recommendations — from top-performing channels to missing attribution tags — tailored to your needs, so you can act on opportunities before they pass. Ivy adapts to how your team works, analyzing your data patterns to discover insights you might miss.
Less gruntwork, more growth work
Whether you’re automating data analysis or streamlining tedious workflows, Ivy helps you focus on what fuels growth. Use natural language to create accurately tagged links, generate campaign reports, and take action faster —especially with Ivy’s smart link creator, which ensures every link has the right tags, parameters, and tracking.
Results you can trust
Ivy operates solely on your first-party data to deliver insights that are personalized and tailored. Branch’s secure infrastructure keeps your data private, giving you high quality intelligence on a platform you can count on.
Your data only
Ivy works exclusively with your first-party data to deliver insights that are tailored to your campaign — your data is never scraped, shared, or used for model training.
Engineered for security
Every query runs inside Branch’s protected environment with enterprise-grade security controls and industry best practices at every layer.
Privacy-safe processing
Ivy processes your queries in real time and temporarily — your data is never stored or reused.
Our AI philosophy
The marketing world doesn’t need more complexity—it needs clarity. While others chase AI for AI’s sake, we’re focused on what actually matters: empowering marketers to make faster, smarter decisions without sacrificing control or security. We believe AI should amplify your intelligence, not replace it. It cuts through noise to surface the insights that matter most, turning hours of analysis into seconds of clarity.
Data is the foundation of AI, and your data lives securely in Branch. It’s protected by comprehensive security controls, processed in real-time, never stored by AI vendors, and never used for training.
The future of marketing isn’t about handing decisions to algorithms. It’s about giving brilliant marketers the tools to do more, faster and sharper, with total confidence. It’s your data, your insights, your advantage—and AI is here to accelerate it.
Frequently asked questions
- What is Ivy?
Ivy is Branch’s integrated AI system designed to help marketers work faster, smarter, and with more confidence. Ivy automates routine tasks, surfaces actionable insights, and provides personalized analysis fully integrated into your workflow.
- Do I need to be a data expert to use Ivy?
Not at all. Ivy is built for all marketers, not just analysts. Its AI-powered search and dashboards make data easy to understand, so anyone on your team can make informed, data-driven decisions.
- How does Branch ensure the data is reliable?
Ivy analyzes your business patterns, surfaces trends and anomalies, and integrates data from multiple sources into a single, comprehensive view. Plus, Branch’s ML-powered safeguards protect your data from noise, inconsistencies, and fraud.
- What types of tasks can Ivy automate?
Ivy can automate link creation with accurate tags, surface trends and anomalies, generate custom dashboards, provide fast answers to analytics questions, and help streamline workflows across your campaigns.
- Is Ivy available on all Branch plans?
Ivy’s features vary depending on the package tier. All users get access to core analytics, while advanced AI features like personalized insights and full dashboard creation are available on Essentials and Pro plans.
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