Branch Resource Hub

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.

Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.

In today’s on-demand world, consumers expect fast, seamless solutions, especially when they need help. For any company that operates a call center, the stakes are high: every inbound support call costs money, strains resources, and risks customer frustration. That’s where call center deflection becomes a strategic advantage — and Branch can help you do it… Read more »

The recent fireside chat at TRIBE – The CMO Connect in Dubai, featuring Branch CEO David Karnstedt and Anghami/OSN+ VP of Product and Growth Mohammad Ogaily, wasn’t just a conversation about tools and tactics — it was a masterclass on how to align product and growth to meet today’s user expectations. In this blog, we dive deeper into six of the most actionable insights they shared.

Discover winning strategies from Branch’s Mobile Growth Awards. See how top brands drive acquisition, engagement, and retention.

Learn how Anghami streamlined user journeys, boosted owned channel growth by 218%, and increased subscriptions with Branch deep linking.

Explore how Anghami and OSN+ enhance user engagement with seamless cross-app promotion, creating a unified entertainment experience.

Discover strategies for media and entertainment brands to grow their mobile presence and boost user acquisition, retention, and conversions.