Current (and Future) Best Practices for Entertainment & Media Apps

Thursday, July 13, 2023


Mobile apps are the key to a brand’s future, even when customers don’t necessarily convert or purchase things directly in the app. Apps supporting video streaming, news and sports could become a competitive differentiator, determining who will survive and thrive in the long run.

For viewing content, there’s no denying that a larger screen is optimal, but what about when a mobile device is the only option? Industry leaders are beginning to discover that app users have >2x engagement over those who rely on mobile web, while dual platform users leveraging the app combined with OTT/Desktop have higher lifetime value than customers limited to one platform.

Join us as we unlock the playbook of best practices built by the world’s leading entertainment and media brands. Learn how driving customers to your native app can accelerate premium upgrades, increase user retention, and secure a winning position in a constantly evolving and highly competitive market.

  • The role of mobile apps in various segments of entertainment and media
  • How to wield marketing power to drive value via premium upgrades and longer user retention
  • Branch’s playbook of tactics to accelerate app adoption
  • The greatest hits of app engagement for more valuable, better utilized, and happier long-term customers


Reed Kuhn

Sr. Director of Business Strategy at Branch

Reed Kuhn is the Sr. Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.

Sophie Frostbaum

Business Strategy Manager at Branch

Sophie Frostbaum is a Business Strategy Manager at Branch, where she works as an internal strategy consultant, providing data-driven customer insights on enabling and harnessing value via app adoption and engagement. Working with businesses across all verticals, she helps customers develop a playbook on their app-first strategy, leveraging their owned channels to acquire customers with the highest LTV. Prior to joining Branch, Sophie worked in Enterprise Solutions & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory University in Finance and Strategy & Management Consulting.