750 global leaders share how they’re navigating rising costs, privacy regulations, and AI disruption.

Growth is no longer business as usual. In 2025, app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver measurable ROI.Branch teamed up with GlobalSurveyz to ask 700+ directors, VPs, and C-level leaders around the globe what’s really working — and where teams are struggling.
Download now to find out:
- The #1 challenge in acquiring new users (and how leaders are tackling it)
- Why only 18% of marketers feel confident in their attribution data
- How deep linking is driving acquisition, but can be better utilized for retention
- Anticipated barriers to adoption in AI
- Benchmarks by industry, channel, and region you won’t find anywhere else