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Food and Beverage Mobile Growth Playbook

Explore ways that food and beverage, QSR, and food delivery brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions.

How To Combine Attribution Data With Media Mix Modeling

Now that marketing teams are forced to reconcile multiple sources of measurement to determine what to do, there is an opportunity to include media mix modeling with the more granular attribution methods. Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.

Financial Services Mobile Growth Playbook

In this playbook, we explore ways that financial services brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions.

Travel Mobile Growth Playbook

In this playbook, we explore ways that travel brands can grow their mobile presence and tap into apps for acquisition,…

CX-Driven Marketing Playbook

As consumers become more savvy, their expectations will continue to rise. Crafting exceptional experiences with customers in mind is a foolproof way to exceed expectations, win new customers, and keep the ones you already have. In this playbook, we explore ways that any business can create better digital customer experiences right away.