Blog
Marketers are still expecting to spend their marketing dollars in paid channels this year despite the pressure to deliver higher ROI. To help support this need, tactics to drive retargeting and reengagement should be high on the minds of mobile marketers.
Blog
With over one billion monthly active users, TikTok has become the fastest-growing social media app. The entertainment platform presents a unique opportunity for mobile marketers to promote their mobile apps to younger audiences.
Blog
Discover the power of attribution windows and their role in measuring campaign performance, optimizing ad spend, and enhancing user experiences through deep linking. This blog post covers attribution basics and how to configure attribution windows in your Branch dashboard.
Blog
We are proud to announce that Branch is the only mobile measurement partner (MMP) to support the newest Pinterest conversion events with the Pinterest API for Conversions. Our customers can now access 10 different conversion events, compared to the three previously available.
Blog
At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance "mistakes" (whether accidental or otherwise).
Blog
Given the current privacy landscape, should mobile marketers abandon paid advertising altogether? The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.
Blog
Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.
Case Study
Learn how one of the largest omni-channel e-commerce destinations 6thStreet used smart banners to target users with app-only offers and increase daily active users by 70%.
Blog
We analyzed 20+ brands across verticals and how they are using deep linking across their mix of marketing campaigns. We identified some common patterns, interesting data-backed best practices, and unique use cases that you could replicate. Here are 10 tactics to drive mobile app downloads while engaging customers and delivering brand value in competitive markets.
Blog
Mobile in 2023 can seem a bit daunting, but with a few tweaks to your marketing strategies, growth is still on the horizon. The world of mobile is a world of possibility, so let's get started!
