Blog
To help game developers and publishers understand how they can differentiate their real money gaming apps and score big, we studied some of the most successful gaming apps in India and identified a few common themes and patterns, unique opportunities, and insights on what really works.
Blog
The rise in viewership of connected television (CTV) has many of our customers interested in this new, growing channel. But many face the conundrum: Is CTV advertising an effective way to engage with my users? We asked Moloco's head of CTV, Jake Richardson, to answer some questions from Branch customers to help you decide if CTV is right for your brand.
White Paper
In this handbook, we explore ways that you can cost-effectively grow your mobile app. With first-hand advice, Australia-specific industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.
Blog
Considering the incredibly successful — and effective — world of ad retargeting, it seems like privacy and retargeting couldn’t co-exist. To help marketers understand, Loïc Anton, Chief Product Officer from the mobile-app retargeting company Adikteev, shares the current state and the future potential of retargeting in mobile advertising.
Blog
Simon Thillay, Head of ASO at AppTweak, explains concepts for measuring the actual incrementality of Apple Search Ads. He shares some valuable insights on how App Store developers can effectively measure the effect of Apple Search Ads.
