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Travel Mobile Growth Playbook

In this playbook, we explore ways that travel brands can grow their mobile presence and tap into apps for acquisition,…

CX-Driven Marketing Playbook

As consumers become more savvy, their expectations will continue to rise. Crafting exceptional experiences with customers in mind is a foolproof way to exceed expectations, win new customers, and keep the ones you already have. In this playbook, we explore ways that any business can create better digital customer experiences right away. 

Attribution Doesn’t End at Install

Install attribution gets a lot of love from marketers and attribution providers alike, and understandably so: Spending on app install…

Why Privacy Matters When Choosing an MMP

Engaging with a privacy-forward mobile measurement partner (MMP) will minimize disruption to your business and help you navigate the industry and its regulatory landscape.