Blogs

The popularity of mobile gaming continues to rise around the globe. With that comes an increased number of games available in app stores, which now reaches 460,000 in the Apple App Store and 393,000 in the Google Play Store. Amid this fierce competition, it’s more important than ever to make your mobile game stand out. … Read more »

For a marketer to successfully measure the return on investment (ROI) of a growth or marketing campaign, they must understand the lifetime value (LTV) of their users. Also called customer lifetime value (CLTV), LTV is exactly what it sounds like — the average value of a customer or user over their lifecycle with your app.… Read more »

Here’s just a sampling of all the amazing insights, advice, and industry trends from this year’s Mobile Growth Online webinar seres.

Learn how to boost your Shopify store’s performance with Branch and Tapcart. Check out these steps to elevate mobile shopping, drive conversions, and enhance user experiences.

Branch’s new HTML Editor and Creatives Optimization features enable users to customize and A/B test their Journeys web-to-app smart banners.

SKAN Magic Set Up uses intricate, innovative technology, so to get more background as well as practical advice for putting it to work, Branch data scientist Blake Schiafone explains how SKAN Magic Set Up works and how Branch customers can use it most effectively for their campaigns.

Unlock the secrets of app-first travel success. Learn how top brands acquire new app users with these four channel strategies.

Branch unveils this year’s eight winners of the Mobile Growth Awards, including NBCUniversal Local, Domino’s Pizza, Target Australia, and more.

By implementing a referral marketing program, mobile app developers and marketers can boost their conversion rates while rewarding their loyal customers, creating a win-win scenario for all involved.