Blogs

Rachel Hansen, Customer Retention Manager at Crumbl Cookies, discusses career growth, innovation, and navigating the mobile tech industry.

Brands spend billions annually on promoting their mobile apps to users, and in 2024, more than half of mobile app marketers worldwide are gearing up to increase their spend. Yet, the real challenge lies in how brands will allocate their resources to maximize impact and return on investment. With countless channels available to them —… Read more »

Install attribution gets a lot of love from marketers and attribution providers alike, and understandably so: Spending on app install advertising grew by 15.5% in 2023, outpacing overall digital ad spending. Marketers rely on attribution data to discern exactly which of their precious dollars convert to app downloads. It provides the foundation to understand campaign… Read more »

Engaging with a privacy-forward mobile measurement partner (MMP) will minimize disruption to your business and help you navigate the industry and its regulatory landscape.

Increasing opportunity begs the practical question, how exactly should advertisers view the CTV opportunity? Our Head of Growth sat down with Dimitri Souffan, who leads Business Development at the CTV platform Vibe, to ask some pointed questions about this emerging opportunity.

Branch’s Web SDK has several uses, including powering our Journeys web-to-app smart banners product, event tracking, web attribution, and facilitating deep linking on the web. After integrating the SDK, clients frequently ask about the best way to test that it is set up properly. This blog post will walk you step-by-step through testing the Branch… Read more »

One of the most frequently asked questions from Branch clients is, “How do I test if I’ve set up the Branch SDK correctly?” After setting up the Branch SDK in an app, it makes sense that clients would (and should) test it out to ensure everything is configured properly before releasing the app and running… Read more »

Apple announced a number of changes to their App Store policies as a result of the Digital Markets Act. Take a deep dive into Apple’s latest strategy and its implications for the tech industry.

Learn more about how Branch’s Journeys smart banners improve accessibility, create seamless experiences, and drive conversions.