Announcing the New and Improved Brunch Metrics

Based on popular demand from our user community, we’re rebranding from Branch Metrics to the all new Brunch Metrics!

At Brunch, partners come first. We heard you loud and clear when you voiced your preference for Brunch. Below are a few of the comments we’ve received that compelled us to make this change.

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Alongside the new name, we’ve also added new product offerings: Brunch Links, and Mimosa Analytics. These new features will provide unparalleled insight into the performance of your Brunch campaigns.

To celebrate the launch, we kicked off the day with an office brunch, a new line of swag and a new website (brunchmetrics.io)! Check it out and let us know what you think!

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Branch Co-founder Mada Seghete smiling at camera in a Branch t-shirt in front of the Branch logo glyph

Mada Seghete

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company's early, explosive success and currently serves on the Branch board. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford.
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