Blog
Combining both MLP and MMP solutions in one platform makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.
Blog
Deep links are simply the best way to build a quality, connected user experience that will bring in new customers and keep the ones you have engaged and happy. Learn more about deep links, how they work, and how to find the best solution for your deep linking.
Blog
What metrics matter most through the customer lifecycle, from broad brand awareness to user retention? We gathered real-world tips from marketing and growth experts featured on the How I Grew This Podcast, hosted by our very own CMO and co-founder, Mada Seghete.
Blog
Ad fraud is continuously evolving. As marketers get more sophisticated, so do the fraudsters. Part of battling fraud is monitoring metrics so you can ask the right questions and find inconsistencies. Of course, identifying real versus fake clicks and being able to detect downstream fraudulent activity — and doing all this in real time — is not easy. But this is something Branch takes very seriously.
Case Study
Using Branch's mobile linking platform, SkinVision has grown to 22,000 app users in the last six months and massively increased its data from users.
Blog
Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.
