SkinVision, a skin cancer awareness and tracking solution, is not an app people need to use every day. In fact, after their first few visits, users probably won’t need to use the app again for another three months. Because of this, the SkinVision marketing team has to be thoughtful about how, when, and how often to message users.
Getting the right message to the right user at the right time was a complex challenge SkinVision needed to tackle. With Branch deep links, the team now easily customizes the journey to make it more intriguing and personalized and removes complicated steps to vastly improve the user experience.
- 22,000 new app users in six months
- massive increase in data from users