As a fast-growing company, Apna’s performance marketing team was looking to optimize their user experience across channels and get an unbiased measurement of their paid campaigns. To drive user acquisition and boost app engagement, they wanted to capitalize on their existing user base on different organic channels.
With Branch, Apna unified all campaign data across organic and paid channels, including conversions, installs, opens, engagements, and key events. As a result, Apna was able to optimize their return on ad spend (ROAS) even further and stakeholders gained more visibility and control over their campaigns.
- 73% increase in new users
- 4.7x growth in app engagement rate