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Adam Landis

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SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need to do to take full advantage of all the changes.

AdLibertas Acquired by Branch

AdLibertas has been acquired by Branch! By joining Branch, the first-party data platform for app developers will be able to increase the scale and effectiveness of its offerings and help customers much more broadly and deeply.