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Adam Landis

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How To Combine Attribution Data With Media Mix Modeling

Now that marketing teams are forced to reconcile multiple sources of measurement to determine what to do, there is an opportunity to include media mix modeling with the more granular attribution methods. Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.

How Are E-commerce Brands Harnessing the Power of CTV?

Increasing opportunity begs the practical question, how exactly should advertisers view the CTV opportunity? Our Head of Growth sat down with Dimitri Souffan, who leads Business Development at the CTV platform Vibe, to ask some pointed questions about this emerging opportunity.

Apple’s App Store Changes in the EU

Apple announced a number of changes to their App Store policies as a result of the Digital Markets Act. Take a deep dive into Apple’s latest strategy and its implications for the tech industry.

Behind the Magic: How SKAdNetwork Magic Set Up Works

SKAN Magic Set Up uses intricate, innovative technology, so to get more background as well as practical advice for putting it to work, Branch data scientist Blake Schiafone explains how SKAN Magic Set Up works and how Branch customers can use it most effectively for their campaigns.

How To Make CTV Advertising Work for Your Brand

The rise in viewership of connected television (CTV) has many of our customers interested in this new, growing channel. But many face the conundrum: Is CTV advertising an effective way to engage with my users? We asked Moloco's head of CTV, Jake Richardson, to answer some questions from Branch customers to help you decide if CTV is right for your brand.

SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need to do to take full advantage of all the changes.

AdLibertas Acquired by Branch

AdLibertas has been acquired by Branch! By joining Branch, the first-party data platform for app developers will be able to increase the scale and effectiveness of its offerings and help customers much more broadly and deeply.