Blog
The rise in viewership of connected television (CTV) has many of our customers interested in this new, growing channel. But many face the conundrum: Is CTV advertising an effective way to engage with my users? We asked Moloco's head of CTV, Jake Richardson, to answer some questions from Branch customers to help you decide if CTV is right for your brand.
Blog
Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.
Blog
In the changing realities of our time, marketers are struggling with the new reality of measurement and how to take action. So, how do you make the shift into a privacy-centric future?
Blog
In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need to do to take full advantage of all the changes.
Blog
AdLibertas has been acquired by Branch! By joining Branch, the first-party data platform for app developers will be able to increase the scale and effectiveness of its offerings and help customers much more broadly and deeply.
