Web-to-App Playbook

In this co-authored playbook, Branch and Phiture seek to demonstrate the importance of web-to-app strategies, and show how personalization can drive higher engagement and conversions using Branch’s smart banners, among other tried-and-tested tactics.

While we enable brands to build and measure engaging and relevant end-user experiences across all platforms, devices, and channels, Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps.

Download the playbook to learn:

  • What web-to-app campaigns are
  • The pros and cons of web-to-app optimization
  • Best practices for web-to-app optimization
  • How to test and track landing pages