App growth in APAC: What industry leaders told us
Cost pressure, attribution gaps, and privacy compliance are redefining how apps grow across the region.
App growth in APAC is happening at scale and speed. Marketers are navigating diverse markets, mobile-first users, and rising expectations for seamless experiences — all while grappling with privacy regulations, fragmented data, and mounting pressure to prove ROI.
Branch partnered with GlobalSurveyz to survey APAC industry leaders — directors, VPs, and C-suite executives driving mobile strategy at companies with 500+ employees across finance, retail, and other key sectors — to understand how they’re navigating this reality.
Download now to find out:
- Why 36% say scaling acquisition without increasing costs is their biggest challenge
- How privacy regulations create measurement blind spots that 67% say cost real money
- Why 83% of marketers lack full confidence in their attribution data
- Where teams use deep linking most (and where they’re missing opportunities)
- How AI adoption is advancing carefully, with trust, brand safety, and workflow integration as key barriers
- APAC-specific benchmarks on channels, unified measurement, and privacy-centric solutions you won’t find anywhere else