Privacy Archives - Page 2 of 9

SKAN 4.0 Recap: What’s Changed Since WWDC?

Webinar

Apple gave the mobile industry an early Halloween surprise by releasing SKAdNetwork 4.0 with iOS 16.1 on Monday, October 24th,…

When You Work With Branch, Your Data Is Yours. Period

Blog

You cannot succeed in the digital world without working with partners, so it's critical to make sure you're keeping good company. At Branch, our commitment is to be an industry-leading MMP and a partner that you can be proud to work with.

What Happens to IDFAs if You Stop Showing the ATT Prompt?

Blog

Get a recap on the ATT story so far, learn whether ATT consent is still valuable, and explore what happens when an app removes the ATT prompt.

How to Set Up Universal Links to Deep Link on Apple iOS

Blog

When Apple announced “Universal Links” in its WWDC pitch back in 2015, we were excited to incorporate it into the Branch deep linking platform. Little did we know how complicated it would be to get it working, so we thought we’d share a guide on how to do it to help.

Optimizing Mobile Marketing since iOS15 & Android Privacy Sandbox

Webinar

iOS15 and Android Privacy Sandbox present both challenges and opportunities for marketers across industries.

The Current State of Play Store Attribution Without GAIDs

Blog

Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In…

APAC Android Privacy Sandbox: Is It The IDFA Apocalypse All Over Again?

Webinar

We're unpacking Google's announcement and discuss what it means for privacy, attribution, and the mobile ecosystem over the coming months.

Android Privacy Sandbox: Is It The IDFA Apocalypse All Over Again?

Webinar

We're unpacking Google's announcement and discuss what it means for privacy, attribution, and the mobile ecosystem over the coming months.

What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

Blog

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

How Branch Helped Rummy Passion Control Marketing Costs and Deliver Superior Cross-channel Experiences

Case Study

With Branch, Rummy Passion gained the confidence to double down on their mobile growth strategies with a genuine app-first experience.

Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Blog

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15

Blog

Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with Apple's Private Relay changes.

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SKAN 4.0 Recap: What’s Changed Since WWDC?

When You Work With Branch, Your Data Is Yours. Period

What Happens to IDFAs if You Stop Showing the ATT Prompt?

How to Set Up Universal Links to Deep Link on Apple iOS

Optimizing Mobile Marketing since iOS15 & Android Privacy Sandbox

The Current State of Play Store Attribution Without GAIDs

APAC Android Privacy Sandbox: Is It The IDFA Apocalypse All Over Again?

Android Privacy Sandbox: Is It The IDFA Apocalypse All Over Again?

What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?

How Branch Helped Rummy Passion Control Marketing Costs and Deliver Superior Cross-channel Experiences

Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15