Owned & earned Archives

Mastering the User Journey From Offline to Online to Mobile

Blog

Performance-led growth marketing agency In Digital shares insights on navigating the shift from offline to online to mobile.

IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch

Case Study

Learn how IMDb increased its experiment volume by 9x and increased app downloads by 443% with Branch Journeys.

Which Branch Data Export Solution Should I Use?

Blog

Which data export API is right for you? Explore Branch's suite of powerful export tools tailored to your needs.

Enhance Your Campaign Data With Scheduled Log Exports

Blog

Enhance your mobile app campaign decisions with Branch's Scheduled Log Exports. Get personalized data insights and flexibility.

Boost Your Mobile Game’s Visibility and Mobile SEO With Branch

Blog

Explore four ways to improve your mobile game's SEO rankings with Branch SEO App Attribution and deep linking.

You Built a Mobile App. Now What?

Blog

As a marketer, you need to make users aware of your app, convince them to choose the app experience over other channels, and keep them continuously engaged and satisfied.

Power Your Mobile Game Using Branch’s Unity SDK

Blog

Branch’s Unity SDK handles deep linking, attribution, and event tracking for teams that use Unity to build cross-platform mobile games,

How To Measure Your Most Effective Ad Channels

Blog

Brands spend billions annually on promoting their mobile apps to users, and in 2024, more than half of mobile app…

Illustrative image showing how Branch provides visibility into marketing efforts. Before Branch: Attribution limited to "organic" or "uknown" and "ads." After Branch: Attribution visibility across channels, including organic search, email, referrals, mobile web, QR codes, social, and ads.

A Marketer’s Guide to Mobile Growth Maturity

White Paper

In today’s rapidly evolving digital landscape, mobile app growth is critical for businesses striving to meet consumer expectations, outpace competitors,…

A Marketer's Guide to Mobile Growth Maturity

Attribution Doesn’t End at Install

Blog

Install attribution gets a lot of love from marketers and attribution providers alike, and understandably so: Spending on app install…

How To Validate Your Branch Web SDK Integration

Blog

Branch’s Web SDK has several uses, including powering our Journeys web-to-app smart banners product, event tracking, web attribution, and facilitating…

How To Validate Your Branch Mobile SDK Integration

Blog

One of the most frequently asked questions from Branch clients is, “How do I test if I’ve set up the…

Owned & earned

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Mastering the User Journey From Offline to Online to Mobile

IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch

Which Branch Data Export Solution Should I Use?

Enhance Your Campaign Data With Scheduled Log Exports

Boost Your Mobile Game’s Visibility and Mobile SEO With Branch

You Built a Mobile App. Now What?

Power Your Mobile Game Using Branch’s Unity SDK

How To Measure Your Most Effective Ad Channels

A Marketer’s Guide to Mobile Growth Maturity

Attribution Doesn’t End at Install

How To Validate Your Branch Web SDK Integration

How To Validate Your Branch Mobile SDK Integration