Owned & earned




Mobile User Acquisition Strategy: Drive Users to Your App

Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million mobile apps globally, with 3.5 million on Google Play and 2.2 million on iOS. To increase mobile user acquisition rates in such a saturated market, you need to refine your existing strategies. 

How to Prevent Mobile Ad Fraud

Ad fraud poses a major challenge to the paid advertising industry, resulting in significant financial losses that amount to billions…

How to Use 3 Pillars of Mobile Growth: Attribution, Measurement, & Testing

Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.

Brands Win With Better Mobile Experiences

There are many ways that mobile brands across a variety of industries can improve their mobile experiences — smart banners, deep links, QR codes, and more. By using Branch’s MLP and MMP solutions, you can provide a more seamless and optimized experience, grow your user base, and increase revenue. 

How To Personalize the Mobile Customer Journey: 9 Strategies for Success

The expectation of personalized and seamless experiences when interacting with brands has become increasingly prevalent in today’s digital age. Users are no longer satisfied with a generic, one-size-fits-all approach to marketing and engagement. Instead, they expect brands to understand their unique needs and deliver tailored experiences based on their preferences.