Owned & earned Archives

Deep Linking Benefits and Best Practices

Blog

Unlock seamless app experiences with deep links. Enhance onboarding, boost engagement, and drive growth by directing users exactly where they want to go.

Collage of deep linking techniques, phones and QR codes

How To Find The Right Deep Linking Solution

Blog

Combining both linking and measurement in one solution makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.

How Branch Helps Petco Fetch Greater Customer Engagement and Data Insights

Blog

Learn how Petco maximized customer engagement through mobile platforms, optimized ad campaigns, and gained valuable data-driven insights.

How Hallow Drove Over 2 Million App Installs and Became #1 on the App Store

Case Study

Discover how Hallow drove 2M app installs and became #1 on the App Store with Branch linking and measurement.

Elevate Your QR Code Strategy With Customization and Campaign Insights

Blog

Improve your QR code strategy with Branch’s customization and insights. Create branded, actionable QR codes to enhance engagement and conversions.

What’s Your Mobile Growth Maturity? A Quick Guide for Growth Marketers

Blog

Evaluate your Mobile Growth Maturity with Branch's comprehensive guide and assessment tool for growth marketers.

Branch Journeys Personalization: Advanced Techniques To Deliver the Right Message at the Right Time

Blog

Discover advanced Branch Journeys techniques to deliver personalized messages: dynamic text localization and real-time content customization.

App Install Strategies for EMEA

Blog

Discover effective app install strategies for EMEA with insights from AppTweak. Maximize your app's reach and impact in diverse markets.

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

Case Study

Learn how television channel RTLZWEI used deep linking to seamlessly direct viewers from TV and marketing channels to its mobile apps.

Maximizing Conversions: Tips for A/B Testing Branch Journeys

Blog

To get the most out of your web-to-app strategy, follow these tips and tricks for setting up your very own A/B variations.

The Future of Measurement

Blog

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

3 Proven Strategies To Win and Retain Finance App Users

Blog

Despite growing reliance on mobile platforms for finance services, finance brands struggle to acquire and retain app users. Dive into three proven methods to win new users and overcome churn challenges.

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Deep Linking Benefits and Best Practices

How To Find The Right Deep Linking Solution

How Branch Helps Petco Fetch Greater Customer Engagement and Data Insights

How Hallow Drove Over 2 Million App Installs and Became #1 on the App Store

Elevate Your QR Code Strategy With Customization and Campaign Insights

What’s Your Mobile Growth Maturity? A Quick Guide for Growth Marketers

Branch Journeys Personalization: Advanced Techniques To Deliver the Right Message at the Right Time

App Install Strategies for EMEA

RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%

Maximizing Conversions: Tips for A/B Testing Branch Journeys

The Future of Measurement

3 Proven Strategies To Win and Retain Finance App Users