Blog
ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.
Blog
Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million mobile apps globally, with 3.5 million on Google Play and 2.2 million on iOS. To increase mobile user acquisition rates in such a saturated market, you need to refine your existing strategies.
Webinar
We are immersed in ever-changing platform privacy policies like Apple’s App Tracking Transparency (ATT) and Google’s looming Privacy Sandbox, not…
Blog
As budgets go down, ROI becomes more and more important, and ads are becoming more expensive and less targeted; one channel can be optimized to bring highly engaged, high-intent, no-cost users to your product: user-to-user sharing.
Blog
Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.
Blog
There are many ways that mobile brands across a variety of industries can improve their mobile experiences — smart banners, deep links, QR codes, and more. By using Branch’s MLP and MMP solutions, you can provide a more seamless and optimized experience, grow your user base, and increase revenue.
Blog
The expectation of personalized and seamless experiences when interacting with brands has become increasingly prevalent in today’s digital age. Users are no longer satisfied with a generic, one-size-fits-all approach to marketing and engagement. Instead, they expect brands to understand their unique needs and deliver tailored experiences based on their preferences.
