Owned & earned Archives

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

Blog

What can Monopoly's 90th anniversary teach mobile marketers? Learn timeless lessons on reinvention, strategy, and customer loyalty from Hasbro's most iconic games.

ChatGPT Apps Give Us a Glimpse into the Future of the Internet

Blog

This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

Blog

Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.

Best URL Shorteners for Marketers in 2025

Blog

Discover the top URL shorteners for marketing. Compare branding, deep-linking, attribution, and analytics—and see how Branch helps marketers convert clicks into conversions.

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Get Personal With Customers — That’s What They Want

Blog

Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

Blog

Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.

Beyond SEO: The 5-Pillar AIO Growth Framework for AI-First Discovery

Blog

Brands succeeding in AIO aren’t reinventing the wheel. They’re building on fundamentals and adapting for AI realities. Here's a five-pillar AIO growth framework, a practical roadmap for brands who want to move beyond SEO and capture growth in an AI-first world.