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How To Combine Attribution Data With Media Mix Modeling

Now that marketing teams are forced to reconcile multiple sources of measurement to determine what to do, there is an opportunity to include media mix modeling with the more granular attribution methods. Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.

You Built a Mobile App. Now What?

As a marketer, you need to make users aware of your app, convince them to choose the app experience over other channels, and keep them continuously engaged and satisfied.

2024 MAU Highlights

Having FOMO for not attending MAU this year? In this webinar, we’ve highlighted the best moments of 2024 Mobile Apps…