Blogs

App advertising through Google AdWords can be incredibly powerful, but it requires finesse to get the results you want. As a growing company ourselves, we appreciate the challenges of building awareness. And as developers, we know how important it is to continually have new users in the pipeline. At Branch Metrics, the complete end-to-end deep… Read more »

Over the last few years, the mobile app ecosystem has seen a tremendous amount of change. Every year, developers get to play with a bunch of new toys that help build better products and businesses. Google’s mobile search platform is a perfect example of one of those toys.

Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries (including the U.S. and Japan). This is happening so fast that almost the entire mobile ecosystem is now scrambling to catch up, especially the two… Read more »

As I discussed in my recent Medium post, app developers are suffering through one of the harshest power laws of any platform in existence. It’s incredibly hard to convince someone to adopt your app, mainly because the process to try it out is so painful compared to the status quo. In the web world, trying… Read more »

At Branch, we believe that app discovery should be far easier for developers. But in the existing ecosystem, it’s hard to make any app stand out from the crowd where discovery tools are either woefully underpowered (i.e., app search in both major stores) or impersonal (i.e., generic app install ads).

Branch is a deep linking platform for app developers that helps you connect your in-app content to the users that need it. We started the company by offering a powerful linking tool that helps you publish your app content on any channel and supports deep linking in all scenarios. This is just the beginning.

We’re excited to be announcing Branch’s integration with Segment’s mobile partner platform, allowing Segment customers to leverage the benefits of the Branch SDK on-demand. Contextual linking (including deferred deep linking and all-platform routing), trackable sharing programs, and growth attribution for organic and paid channels are just some of the Branch features now accessible with the… Read more »

With the onset of Graph 2.0, Facebook killed the functionality that allowed a developer to query a list of a user’s friends once the user authenticated with their Facebook account. It was one of the primary uses of Facebook for developers and this new restriction severely impedes the viral component of many apps.

Hey, Sahil here again with Part 2 in an ongoing series getting into the weeds of Branch deep linking. In Part 1 (read Part 1 here if you haven’t yet or if you need a refresher) you learned that a Branch link is a literal web page, which means there is a server component (our… Read more »